We offer a 17.5% discount on all fees for:

• NZDA members (NZ Deerstalkers Association)
• NZCTA members (NZ Clay Target Association)
• Pistol NZ members
• Antique Arms Association members

Unparalleled Limited has worked closely with Police and the New Zealand Deerstalkers Association in developing the Gun Rifle Reload website – setting a new benchmark for what is considered industry best practice with regard to trading firearms online.

GunRifleReload.co.nz has been designed specifically for trading firearms and other hunting and shooting related items. Our vision is to create New Zealand’s best specialist auction and trading website for hunting and shooting enthusiasts. This is the only website of its kind to attract support from the country’s largest firearms user group, the New Zealand Deerstalkers' Association. The NZDA share the concerns of Managing Director Ben Vial; “without developing a better system for trading firearms online we risk having such activity banned completely”. Certainly the vast majority of hunters and shooters have an interest in being allowed to continue to enjoy the privilege of trading online. Unparalleled Limited has made an effort to safeguard the online trading interests of all New Zealand shooters by addressing the key issues.

Unparalleled Limited has worked and continues to work closely with the Firearms Licensing department at the New Zealand Police National Headquarters in Wellington. This ensures that every registered user’s firearms licence number, expiry date and endorsements are checked before ‘verified’ status is granted. Whilst this is no substitute for all the normal steps and paperwork that still need to be completed when buying or selling a firearm, it does provide an extra safety net or backup in the case of human error. Additionally, it offers site users reassurance that they are dealing with other legitimate licence holders.

GunRifleReload.co.nz is the first and only specialist firearms auction website in New Zealand to incorporate the use of SSL encryption. The GunRifleReload.co.nz website uses AES-256 bit high-grade SSL encryption verified by Equifax. This is very similar to the security technology employed by the banks when you login to their websites. It ensures that passwords and other sensitive information do not travel in plain text over the internet, where they could be intercepted. Additionally, it stops such information being intercepted by wifi scanning software when using unsecured wifi access points, such as those often found in library’s and coffee shops.

The GunRifleReload.co.nz website was designed and setup, from day one, with the sole purpose of creating a better system for trading firearms online. Unparalleled Limited has tackled the key deficiencies, inadequacies and loop holes that currently exist in relation to trading firearms online head on. Managing Director Ben Vial explains; “we were never interested in simply complying with the minimum requirements of the law, but in setting a new benchmark for what is considered industry best practice”.

Unparalleled Limited insists that users trade using their firearms licence number as their username. This adds transparency and traceability to every sale, whilst deterring those who feel they have something to hide from using the site. Of course a firearms licence number on its own does not indentify users to anyone aside from the Police. It is also worth noting that privacy laws prevent Police from disclosing personal information such as names and addresses. The result is the ideal blend of anonymity and transparency, giving users reassurance that they are dealing with other legitimate licence holders, whilst protecting their personal information and address from those who browse the site.

The analogy used by Managing Director Ben Vial to explain the company’s stance on firearms licence numbers is that of licence plates on cars. Those of us who drive vehicles on public roads are required by law to display a number plate. GunRifleReload.co.nz uses firearms licence numbers in the same way - they identify the parties concerned to relevant authorities whilst protecting personal information such as names and addresses from the general public. Even those law abiding citizens among us are required to display a number plate - even if we have never had a speeding ticket. The GunRifleReload.co.nz website works in the same way; it is about prevention and deterrence. It is about creating an extra safety net which acts as a backup in the case of human error. This is a key aspect of the GunRifleReload.co.nz website which sets it apart from the competition.